Role: In-House Graphic Designer
Duration: Nearly 3 years at Beauty Plus Global

Overview

A Designer at Beauty Plus Global, I spearheaded the creative direction for City Color Cosmetics, an affordable beauty brand known for its vibrant and trend-forward products. My role encompassed the entire design process—from initial concept development to final production—ensuring cohesive branding across all touchpoints.

Key Contributions

• Packaging Design: Developed innovative packaging solutions, including component design and display units, aligning with brand aesthetics and market trends.

• Photography & Editing: Directed and executed product photography sessions, followed by meticulous photo editing to produce high-quality visuals for marketing and e-commerce platforms.

• Sales & Marketing Collateral: Created compelling sales materials and digital marketing assets that effectively communicated product value propositions to both B2B and B2C audiences.

• Art Direction: Collaborated closely with the marketing team to conceptualize and produce content that resonated with fashion-forward consumers, enhancing brand visibility and engagement.

Impact

• Successfully launched multiple product lines, contributing to a significant increase in sales and market share.

• Enhanced brand consistency and recognition through cohesive visual storytelling across all platforms.

• Streamlined the design-to-production workflow, reducing time-to-market for new product releases.