Role: Lead Designer
Project Type: Brand Development

Overview

Anubis Makeup is a startup cosmetics brand that draws inspiration from the elegance of high fashion and the mystique of ancient Egyptian mythology. The brand's identity is designed to resonate with modern consumers seeking luxury and depth in their beauty products.

Concept & Design

The brand name "Anubis" references the ancient Egyptian deity associated with the afterlife, symbolizing transformation and protection. This theme informed the visual identity, aiming to blend historical richness with contemporary aesthetics.

Logo Design:

• Symbolism: The logo features a stylized "M" resembling a crown, representing regality and sophistication.

• Typography: A sleek, modern typeface conveys elegance and aligns with high-fashion sensibilities.

• Color Palette: Deep tone reminiscent of ancient Egyptian art, evoking a sense of luxury and mystery.

Product Design:

• Packaging: Developed mock-ups that reflect the brand's identity, incorporating gold accents and hieroglyphic elements to reinforce the Egyptian theme.

• Visual Consistency: Ensured that all product designs maintain a cohesive look, enhancing brand recognition and appeal.